Even with all the hype about the speed of the computer age, Internet (online) shopping can be a tedious and daunting experience for even the so-called computer savvy. User experience can be significantly brought to acceptable levels when shoppers become acquainted with its layout, but even that takes some searching to find the specific product and value that one is looking to purchase.
There is no solid fix for this because even in traditional brick and mortar shopping, browsing for specific products at selected prices in the name of the game. Just like on an Internet shopping website, when a customer becomes familiar with the layout of the store shopping becomes a much easier and satisfying experience. Because of this factor, it is an important goal for all vendors to have the layout of their store, whether brick and mortar or cyber, to be as easy to negotiate as possible for the consumer.
Can options and varieties be overdone? A shopper can be overwhelmed by the sheer weight of the multiplicity of selections, assortments, and brands offered. To make this easier many store layouts are sectioned into various departments so that if a shopper is looking for toys they go to the toy department to find the item that they are looking for and so on. Since many computer techniques model traditional modeling techniques, this departmental layout is also true for online shopping websites.
You know the merchants that everyone else knows, and you know the prices of the various products that they offer. You don’t want to move away from them, and that’s great. But what if you do not have a particular merchant that you routinely or habitually use for your shopping? What if your shopping preference is for quality products at the best value with brand names that you can trust, even if you are not very familiar with the company that markets it? If this is you, where on the web can you go to find merchants that are in accordance with your shopping standards?
One of the key factors that you are looking for in online shopping is a clear page layout that is easy to negotiate. You want your click or touch to be relevant to what you are looking to purchase. You hate to be in an infinite loop that leads you every place but where you want to go. You don’t like pop-ups stringing up all over the place while you are trying to navigate the contents of the page. Even if you have not had any previous dealings with a particular merchant. You feel confident that all the merchants listed on the website that you are browsing are one’s that the authors of that site trust.
There are many good websites that have great navigational layouts. You may have heard of them, and you may not know that they even exist because they do not make the top five to ten results in pages in the search engines queries. Primarily because they do not have the advertising funds to compete with companies that have multiple millions to spend on advertising per month or year. Does that make them any less a reliable, practical, and beneficial source to satisfy your shopping needs? Certainly not!
Your neighborhood market is probably not listed on the first five or ten pages that a search engine generates. But they treat you just fine, or you would not continue to patronize them, and this is true for the Internet as well. A website may not be high on the search engine charts, however they understand how to fill exactly and fulfill your shoppingcart.